The “one size fits all” approach in the cosmetic industry is almost unheard of because we believe that our skin has specific individual needs, because we are all unique right? Perhaps this is why niche marketing is booming. The more niche, the more innovative. There are entire product lines catering to every problem we can imagine – oily skin, dry skin, sensitive skin, combination skin, aging skin, you get the picture.
NOT! At a recent beauty breakfast session at Neiman Marcus at The Fashion Show Mall, world-renowned clinical and cosmetic dermatologist, Dr. Stuart Kaplan, addressed quite the opposite. He believes that skin is skin and that we all age the exact same way. A New York transplant, Dr. Kaplan has been treating his patients in his private practice in Beverly Hills for the past 25 years and has celebrity clients including Marisa Tomei, Ginnifer Goodwin, Colin Egglesfield (my fave), Holly Robinson Peete, Emmy Rossum and Maroon 5 members (none of whom are paid spokespersons).
Dr. Kaplan has spent years researching and has pioneered the latest findings on the three causes of skin aging:
1. Chronologic Aging
2. Environmental Damage
3. Natural Hormonal Progression
His new line, KAPLAN MD, which is available at Neiman Marcus, features only the best 100% clinically tested ingredients in a product line that is formulated for men and women of all ethnicities and ages.
If you’re tired of having to change your products every season, when you’re traveling or moving to a new city where the weather is drastically different, perhaps you should consider trying KAPLAN MD. Added perk: you can also share with your boyfriend or hubby! I will be trying out the Daily Moisture SPF 30 Concentrate and the Lip 20 Ultra Hydrating Balm, stay tuned for a product review.